Top Social Apps Performance in Argentina Q4 2022

In the fourth quarter of 2022, the top social apps in Argentina experienced varied performance in terms of downloads, revenue, and active users. Here is a detailed look at the trends for the leading apps: TikTok, Instagram, Facebook Lite, mi ANSES, and X.

TikTok from TikTok Pte. Ltd. saw weekly revenue peak at approximately $21.9K in late November, with a steady revenue ranging from $14.8K to $20.5K throughout the quarter. Downloads for TikTok showed a general upward trend, reaching a high of 156K in the last week of December. The app maintained robust user engagement with active users fluctuating around 10.5M to 10.7M.

Instagram by Instagram experienced a gradual increase in weekly revenue, peaking at around $784 in mid-December. Download trends for Instagram remained relatively stable, with a noticeable peak at 143K in early October and another at 143K in late December. The active user base for Instagram remained strong, consistently around 15.5M.

Facebook Lite from Meta Platforms, Inc. had a notable spike in revenue, reaching $10.4K in late November. Weekly downloads were fairly steady, with a slight increase towards the end of December, peaking at 106K. The app's active users remained consistently high, hovering around 19.8M to 20.1M.

mi ANSES from ANSES Móvil had a significant surge in downloads in late October, reaching 100K, followed by a decrease to around 35K by the end of December. Active user trends mirrored the download patterns, peaking at 772K in late October and then stabilizing around 447K towards the end of the quarter.

X by X Corp. saw a modest increase in weekly revenue, peaking at $104 in early November. The app's downloads showed a positive trend, with a peak of 60K in mid-December. Active users for X fluctuated slightly, ending the quarter with around 4.4M.

These insights are based on data from Sensor Tower, where more detailed information is available.